WORKSHOP DATES:

April 13, 2023 - 9:00AM - 5:00PM EST
April 14, 2023 - 9:00AM - 5:00PM EST

LOCATION:

Zoom Virtual Platform

BRIEF DESCRIPTION:

Participants will learn the role and purpose of marketing with a special emphasis on how marketing affects supply management. The differences between marketing and sales, marketing products and services, as well as B2B and B2C marketing will be addressed. Market research, understanding your competition, market segmentation and market selection are key topics covered. Among the other subjects discussed are the marketing mix: the “4 Ps” of product, pricing, place and promotion. Strategies for market leaders and market followers will also be outlined.

KEY TAKE-AWAYS:

Upon completion of this seminar, participants should be able to:

• Understand the role and importance of marketing in a business organization
• Identify opportunities and challenges for an organization in the business environment.
• Identify potential markets for a business’s offering.
• Understand how the marketing mix is applied to target market segments.
• Create and present an abbreviated marketing plan.

INSTRUCTOR: 

Carla Langhorst

Carla Langhorst has been instructing the Transportation & Logistics Module for the last 3 years at Humber College as well as the Communications and Introduction to Marketing Workshops. She has a unique combination of both supply chain and marketing experience that helps students understand the interconnectivity between these two crucial areas of business. Her supply chain experience includes Canadian Pacific Railway, Wheels Group, and an MBA from University of British Columbia in Supply Chain Management. While marketing activities steam from her BBA from Wilfrid Laurier and work at Coca-Cola Limited and McCain Foods. Currently Carla is the Director of Operations of The Nines Consulting Group, where she manages the sales and marketing for small businesses throughout North America.  Some industries that she has been involved in over the last 3 years include professional services, eLearning, retrofit lighting, telecommunication consulting, event planning, mobile apps, enterprise software, non profits, pharmaceutical, recruitment, and packaging. 

PRICE:

Early Bird Registration until March 6, 2023

• Members: $787.50 + Tax
• Non-Members: $1,057.50 + Tax

Regular Registration

• Member: $875.00 + Tax
• Non-Member: $1,175.00 + Tax

CPD:

10 CPD Points